Taylor Swift’s Style Eras, Explained: Her Complete Fashion Evolution

From Madonna to Lady Gaga, many musicians are known to have changed their style over time to reflect their sound. Yet few pop stars have managed to pull off the large number of sonic And sartorial eras like Taylor Swift.

In her decade-and-a-half career so far, Swift has gone from country darling to global pop superstar, experimenting with different musical genres and proving to be a true style chameleon along the way. .

Today marks the start of the Grammy winner’s highly anticipated Eras Tour, which she describes as “a journey through the musical eras of my career (past and present).” Swifties lucky enough to score tickets can also expect costumes that nod to the many aesthetics she’s explored over the years.

While we wait to see what Swift wears (and sings) on stage, read on for a full breakdown of the styles that match each of her album cycles so far, wild curls and dress and cowboy boot combos. -boy from his 2006 debut LP of the ’70s-influenced polo shirts and corduroys from 2022’s “Midnights.”

Taylor Swift (2006)

Taylor Swift 2006 Academy of Country Music Awards
Swift wears BCBG Max Azria to the 2006 Academy of Country Music Awards.
Taylor Swift 2007 Academy of Country Music New Artists' Party for a Cause
Swift wears BCBG Max Azria to the 2007 Country Music Academy New Artist Party for a Cause.
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Taylor Swift 2007 Academy of Country Music Awards All-Star Jam
Swift wears a white feather-embellished strapless dress at the 2007 Academy of Country Music Awards All-Star Jam.
Ethan Miller

When Swift first emerged as a teenager, cute sundresses and cowboy boots were her signature — not to mention those tight blonde curls. Her youthful and relatable appearance befits her loving lyrics and status as a rising country sweetheart.

“I’m so excited about [awards shows] because I like to dress up. But I wear cowboy boots so I don’t fall off when I’m going down the stairs,” Swift told Entertainment Weekly in 2007 of her practical (and gender-appropriate) western shoes.

Fearless (2008)

Taylor Swift's 2008 Grammys
Swift wears Sandi Spika to the 2008 Grammys.
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Taylor Swift's Fearless Tour
Swift wore Mandalay on her “Fearless” tour in 2009.
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Taylor Swift 2009 CMA Awards
Swift wears Reem Acra at the 2009 CMA Awards.

Swift embraced fairytale fashion thoroughly during her “Fearless” era, incorporating ball gowns, corseted bodices, tulle-skirted styles, and sequins galore into her wardrobe; she even sang about her love of “sparkly, sparkly dresses” during her “Saturday Night Live” monologue in 2009.

Along with choosing pieces fit for a princess, the singer-songwriter also began swapping his cowboy kicks for sleeker riding boots and heels, in a move that heralded his transition from country to pop.

Speak Now (2010)

Taylor Swift Talk Now Tour
Swift wears Susan Hilferty on her “Speak Now” tour in 2011.
Taylor Swift 2011 Billboard Music Awards
Swift wears Elie Saab at the 2011 Billboard Music Awards.
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Taylor Swift 2011 Academy of Country Music Awards
Swift wears Elie Saab Haute Couture to the 2011 Academy of Country Music Awards.
Christopher Polk/ACMA2011

The sparkles and fairytale touches continued into Swift’s “Speak Now” era, with the star appearing in more sophisticated styles on the red carpet.

In addition to many purple-hued looks that nodded to her album cover, this period also marked the start of Swift’s love affair with red lipstick, which continues to this day. day.

Red (2012)

Taylor Swift Red Tour
Swift wears a Marina Toybina top and Bleulab shorts on her “Red” tour in 2013.
Kevin Mazur/TAS
Taylor Swift navy vintage dress
Swift wears vintage to her “Red” album release party with Target in 2012.
Taylor Swift wearing a polka dot sweater
Swift wears a French Connection sweater and Theory trousers in London in 2012.
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From prim-collared shirts paired with high-waisted beaded shorts paired with nipped-at-the-waist maxi dresses, this is what Swift affectionately dubbed her “50s housewife” era.

Many of her vintage-influenced ensembles during this era stuck to a classic color palette of black, white, navy, and – what else? – red.

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Beauty-wise, Swift was rarely seen without her now-iconic scarlet lip, and wore her hair sleek and straight with a new set of blunt bangs.

1989 (2014)

Taylor Swift 2014 iHeartRadio Music Festival
Swift wears Jessica Jones at the 2014 iHeartRadio Music Festival.
Taylor Swift wears gray crop top and skirt
Swift wore Alice + Olivia in New York in 2014.
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Taylor Swift's 2016 Grammys
Swift wears Atelier Versace at the 2016 Grammys.

“Welcome to New York”, indeed. The release of Swift’s fifth studio album – and her first pure pop album – came shortly after the singer moved to Manhattan, cut her long hair into a chic bob and revamped her entire wardrobe for the adapt to her new haute couture hometown.

Matching crop top and skirt ensembles became Swift’s new everyday uniform, almost always accessorized with towering designer heels. Even when she was just leaving the gym, the star still looked perfectly put together.

Reputation (2017)

Taylor Swift Reputation Tour
Swift wears Jessica Jones on her “Reputation” tour in 2018.
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Taylor Swift Met Gala 2016
Swift wears Louis Vuitton at the 2016 Met Gala.
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Taylor Swift Balenciaga Hoodie
Swift wears Balenciaga in New York in 2018.
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I’m sorry, the old Taylor can’t come on the phone right now. Released about a year after Swift’s drama with Kanye West and Kim Kardashian came to a head, “Reputation” brought the musician’s most dramatic style change to date.

Dark colors dominated this era, with a more fashion-forward Swift opting for jet black hoodies, combat boots, cargo pants, camo patterns and sequins. And months after Kardashian called the singer a snake on social media, Swift has reclaimed the slippery symbol by sporting snakeskin prints and serpentine jewelry galore.

Lover (2019)

Taylor Swift 2019 Time 100 Gala
Swift wears J. Mendel at the 2019 Time 100 Gala.
Taylor Swift 2019 iHeartRadio Music Awards
Swift wears Rosa Bloom romper and Sophia Webster sandals at the 2019 iHeartRadio Music Awards.
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Taylor Swift wearing tie-dye
Swift wears a Zadig & Voltaire jacket, N:Philanthropy t-shirt and One Teaspoon shorts in New York in 2019.
Jackson Lee / SplashNews.com

Both musically and sartorially, Swift returned to the light of day with “Lover,” trading snakes for butterflies.

Gone are the moody hues of her “Reputation” days, replaced by sugary sweet pastels, dreamy tie-dye separates and plenty of sparkle to match the bubblegum sound of her new album.

Folklore/Forever (2020)

Taylor SwiftFolklore
Swift wears Aritzia on the cover of her “Folklore” album.
Beth Garbrant
Taylor Swift Evermore album cover
Swift wears Stella McCartney on her ‘Evermore’ album cover.
Beth Garbrant
Taylor Swift's 2021 Grammys
Swift wears Oscar de la Renta to the 2021 Grammys.
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Can you say “cottagecore?” Dropped by surprise during the COVID-19 lockdown, Swift’s critically acclaimed ‘sister album’ duo saw her cut production and focus more on storytelling than ever, while wearing comfortable outfits suitable for snuggle up by the fire (or go for a walk in the woods).

Country-ready plaid coats, rich velvets, tiny florals and chunky knit sweaters — ‘Folklore’s’ debut single is called ‘Cardigan,’ after all — defined this era style-wise. , Swift forgoing her sleek blowouts and naturally styled curls into softly braided buns.

Midnights (2022)

Taylor Swift VMAs 2022
Swift wears Oscar de la Renta to the 2022 VMAs.
Taylor Swift 2022 American Music Awards.
Swift wears The Blonds to the 2022 American Music Awards.
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Taylor Swift's 2023 Grammys
Swift wears Roberto Cavalli to the 2023 Grammys.
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She can still make the whole place sparkle. When Swift made a surprise appearance on the 2022 VMAs red carpet dripping in crystals (courtesy Oscar de la Renta), fans suspected a new era was in the works — and the musician agreed. confirmed at the ceremony, announcing that his 10th studio album was on the way.

Aesthetically, Swift’s ‘Midnights’ era was steeped in ’70s style, knit polo shirts, corduroy pants and the blue eyeshadow she sported for the shimmery looks album cover and sparkles worthy of Studio 54 that she wore on recent red carpets.

When Swift said she was a mirror ball, she didn’t lie.

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